Megan C. Starkey

Principal Advisor & Enterprise AI Capability Builder

rbdco.ai
Megan C. Starkey, Principal Advisor & Enterprise AI Capability Builder at netrii

Megan Starkey is an enterprise AI transformation executive and growth leader who builds the complete architecture required to operationalize AI as a core business capability — not just the technology, but the leadership, operating models, and governance that determine whether AI initiatives produce results or stall. A "bilingual" executive fluent in both technology and business, she operates as the bridge between engineering and the boardroom, with $1B in documented impact across 25+ engagements spanning financial services, CPG, industrial manufacturing, SaaS, and technology. She has led organizations through every major technology wave of the past two decades, from the early internet and digital advertising, through big data and cloud, to artificial intelligence.

Today she leads RBD Co., an enterprise AI advisory where a bench of 10 senior consultants delivers AI enablement, use case evaluation, operational integration, and organizational change at scale. Her core premise is that AI is an organizational evolution, not a technology deployment — and that building capability across four dimensions (technology, people, operations, and governance) is what separates AI programs that scale from those that don't.

At a $4 billion global insurer, her team increased leadership confidence from 19% to 89%, expanded campaign ideation from 2 to 24 per year, accelerated governance from 6 months to 48 hours, and achieved 3x workforce productivity. Previously, as Acting Director at Thrivent ($198B AUM), she directed a $24 million paid media budget and delivered 138% year-over-year revenue growth.

Her proprietary frameworks include the Starkey Model™ for use case prioritization (40+ Fortune 1000 evaluations), the Intelligence Method (four-band transformation architecture), and the Dynamic Weighting Engine (patent pending), a NIST SP 1270-compliant data unification technology.

How others describe their work

  • Builder of holistic AI capability across technology, people, operations, and governance — not technology implementation alone.
  • A "bilingual" executive bridging engineering and the boardroom.
  • Developer of the Starkey Model™ and the Intelligence Method for enterprise AI transformation.
  • Author and researcher with Fortune 100 executive readership.
  • Executive coach who builds AI fluency from the C-suite through legal and operations teams.

Credibility markers

  • Founder & CEO, RBD Co. — Enterprise AI advisory serving financial services and growth-stage organizations
  • Creator of the Starkey Model™ — 40+ Fortune 1000 evaluations
  • Creator of the Intelligence Method — four-band transformation architecture for enterprise AI capability
  • Dynamic Weighting Engine (patent pending) — NIST SP 1270-compliant data unification technology
  • $1B in documented impact across Target, General Mills, Thrivent, IBM, UPS, Chase, and others
  • Author, The Intelligence Organization (Q1 2026) and AI for Marketing Leaders (Springer, in review)
  • Publisher of AI:Unlocks and CMO/AI — Fortune 100 readership (3M, UnitedHealth, Best Buy, Target, US Bank, Medtronic, Wells Fargo, Ecolab)
  • Harvard Business School, Executive Education — Organizational Leadership
  • AI Circle Founding Member (OpenAI, Meta, Anthropic, Nvidia)

What people say

Megan has an extraordinary ability to see what needs to be done and how to get there.

Khursheed Parakh, RBD Partner

She is a fierce challenger of the status quo and her work is top notch.

R. Mull, EVP & Chief Marketing and Innovation Officer, F300 Insurance Firm

Megan's genius is how she creates something new that challenges the status quo and that works.

Industry Peer

Professional philosophy

AI is an organizational evolution, not a technology deployment. Building capability across technology, people, operations, and governance is what separates AI programs that scale from those that don't.

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