About Netrii

Netrii — a network of rivers of infinite insights — is an advisory firm helping SMB leaders turn emerging technology—especially AI—into practical moves that drive growth and efficiency.

Founder

I've spent over 30 years building, leading, and advising on technology at every level. Most recently, I served as VP Analyst at Gartner, helping software engineering leaders navigate AI, development practices, and organizational change. Before that, as VP of Advanced Technologies at UnitedHealth Group, I established R&D centers that incubated business innovations including applied AI. At Best Buy, I served as Director of Technology, driving digital product management and technology strategy.

Before these leadership roles, I accumulated a wealth of practical problem-solving skills through consulting engagements across diverse industries. I've also shared this knowledge as an Adjunct Lecturer at the University of St. Thomas in St. Paul, MN, where students praised my real-world approach and investment in their success.

Today, I develop software and AI applications daily while continuously acquiring new knowledge and insights. My academic foundation includes degrees in Computer Engineering and Software Engineering, complemented by a Nanodegree in Generative AI.

Netrii is the next chapter — a firm built to help SMBs navigate technology without the constraints of a large organization. I'm the founding member, and the vision is to grow Netrii with highly talented people who share this mission. The gap between "knowing about" technology and "knowing how to use it" is where most value is lost. Netrii exists to close that gap for ambitious businesses who don't have the luxury of large innovation teams or unlimited budgets.

Credibility markers

  • Former Gartner VP Analyst — advised software engineering leaders on AI, development practices, and leadership
  • VP of Advanced Technologies at UnitedHealth Group — led technology R&D and incubated AI innovations
  • Director of Technology at Best Buy — drove digital product management and technology strategy
  • Adjunct Lecturer at University of St. Thomas — teaching software architecture with real-world expertise
  • Degrees in Computer Engineering and Software Engineering, plus Nanodegree in Generative AI

The Ideas Behind Netrii

Generative AI is a General Purpose Technology—a category that includes transformative innovations like steam power, electricity, and the internet. These technologies don't just improve one sector; they reshape entire economies.

The 2025 Nobel Prize in Economics recognized the scholars who explained this phenomenon. Joel Mokyr showed how useful knowledge—the accumulation of practical insights and their free exchange—fueled the Industrial Revolution. Philippe Aghion and Peter Howitt formalized creative destruction: the process by which new innovations displace incumbents, forcing continuous renewal and driving sustained growth.

These powerful ideas are the driving force behind Netrii's mission. We're living through a moment of creative destruction. AI is reshaping how businesses operate, compete, and create value. The companies that accumulate useful knowledge about these tools—and apply it practically—will thrive. Those that don't will be displaced.

Netrii exists to be your partner in this transition: helping you accumulate useful knowledge, navigate creative destruction, and emerge stronger.

Why Work With Us?

Independent thinking

Not a reseller, agency, or implementation partner. Advice is based on what's right for your business, not what generates commissions.

Conventional meets unconventional

Grounded in proven frameworks, but willing to challenge assumptions and explore new approaches when the situation calls for it.

Practitioner mindset

Willing to test, learn, and admit what doesn't work. Theory matters, but so does what actually happens when you try it.

Let's talk

I'm always happy to have a conversation about technology, strategy, and what's actually working for SMBs right now.

Schedule a Conversation