# netrii > netrii is a talent-dense network of experts that helps ambitious businesses make sharper decisions about AI and emerging technology — and turn those decisions into practical operating advantage. ## About netrii — a "network of rivers of infinite insights" — is a useful-knowledge network helping SMB leaders turn emerging technology, especially AI, into practical moves that drive growth and efficiency. Founded by Arun Batchu, netrii operates on the principle of talent density: senior experts with real operating depth, not layers of account management. Website: https://www.netrii.com Contact: https://www.netrii.com/contact ## Services - **Strategic Direction**: Helps founders, CEOs, and leadership teams navigate meaningful technology decisions with sharper prioritization. - **Focused Experiments**: Designs disciplined experiments to test promising AI and technology ideas with clear success criteria. - **Operating Integration**: Turns winning pilot ideas into repeatable business capability with ownership, rhythms, and measurement. - **Executive Working Sessions**: Facilitated sessions that create clarity and pressure-test assumptions for consequential choices. ## Experts - **Arun Batchu** — Founder & Principal Advisor: I've spent over 30 years building, leading, and advising on technology at every level. Most recently, I served as VP Analyst at Gartner, helping software engineering leaders navigate AI, development p... - **Rick Tanler** — Venture Lead, Care Compass & BI Pioneer: Rick Tanler is a serial software entrepreneur, business intelligence pioneer, and thought leader currently focused on the intersection of human wisdom and artificial intelligence. With over 35 years o... - **David Quimby** — Advisory Circle & Systematic Innovation Expert: David Quimby is a patented inventor, entrepreneur, and principal at Innovation Radiation, where he specializes in systematic innovation, experimental design, and technology forecasting. In a career sp... - **Megan C. Starkey** — Principal Advisor & Enterprise AI Capability Builder: Megan Starkey is an enterprise AI transformation executive and growth leader who builds the complete architecture required to operationalize AI as a core business capability — not just the technology,... - **Dan McCreary** — Advisory Circle & AI Education Visionary: Dan McCreary is a pioneering force in AI-powered education and one of the world's leading practitioners of Claude Code Skills for building intelligent textbooks. He is revolutionizing how teaching is ... - **Sharat Batra, PhD** — Venture Lead — Storage, Digital Twins & Quantum Advisory: Sharat Batra is a senior technologist and systems architect with over four decades of experience designing, scaling, and delivering complex hardware and data-driven systems in high-reliability environ... - **Susan (Sue) Hamre** — Advisory Circle & Enterprise Sales Strategist: Sue Hamre is a strategic sales leader and enterprise advisor who spent 27 years at Gartner building C-level relationships across Healthcare and Life Sciences — one of the most complex and regulated se... ## Wisdom Library (Knowledge Products) - **AI-Liquid Learning**: A category framework defining the eight AI capabilities — organized into Foundation, Interaction, and Trust layers — that separate a Liquid Learning product from a chatbot. - **Physics-Informed Neural Networks for Projectile Trajectory Prediction Under Quadratic Aerodynamic Drag**: A technical demonstration that physics-informed neural networks (PINNs) — which embed Newton's second law directly into the loss function — outperform conventional data-driven neural networks for predicting projectile trajectories subject to velocity-dependent quadratic aerodynamic drag. This work was inspired by a senior design project in which students applied neural networks to model the kinetics of emergent colloidal aggregation phenomena in particle-laden fluids — demonstrating that physics-aware learning generalizes across domains far beyond ballistics. - **The Invisible Architecture**: How natural connectors, glue people, and idea brokers power organizational intelligence. - **Beyond Efficiency: Designing Collective Intelligence in the AI Era**: Why the next competitive advantage isn't artificial intelligence — it's shared wisdom. A practical framework for engineering organizations that think collectively. - **The Core Theory of Useful Knowledge**: Understand why some nations and organizations thrive while others stagnate—through the lens of Nobel Prize-winning economic theory. - **TOC Bike Shop Simulator**: An interactive Theory of Constraints experience — see bottlenecks, WIP, throughput, and the Five Focusing Steps in motion. - **TOC Software Delivery Simulator**: Apply Theory of Constraints to software development — see how handoffs, queues, reviews, and context switching affect delivery velocity. - **Mastering Technical Communication**: An interactive intelligent textbook on clarity, impact, and influence for engineers — featuring 15 chapters, 275 concepts, and hands-on MicroSims. - **The Full Stack of Intelligence: From HBM to HDD**: Why every tier of the AI hardware hierarchy — GPU, CPU, HBM, DDR5, NVMe, SSD, and HDD — is now supply-constrained, cost-volatile, and mission-critical. An investor technical brief on seven-tier architecture. - **The Spinning Disk Strikes Back: Why HDDs Are the Hidden Infrastructure Bet**: Why SSD-first AI storage architectures create systemic capital misallocation of $5–17M per 50PB deployment — and how workload-matched tiered storage anchored by next-generation HDDs delivers 67–70% TCO reduction while improving GPU utilization. ## Blog (Recent Articles) - [An Agent Now Costs About What an Offshore Hour Costs, and the Agent Keeps Getting Cheaper](https://www.netrii.com/blog/ai-shoring): For routine support, invoices and code tickets, an AI agent with a person checking it now costs about the same as offshore labor, or less. A simple mo... - [Agents Will Let Tiny Teams Engineer Whole Businesses, Except for the Slow Parts](https://www.netrii.com/blog/the-business-engineer): Product engineering merged building with deciding what to build. Agents will merge in the rest of the business, so one person or a small team can run ... - [Stop Training. Build a Learning System.](https://www.netrii.com/blog/stop-training-build-a-learning-system): The half-life of a professional skill is now under five years. Annual training cycles cannot keep pace. The companies that lead in five years will be ... - [Notes on Physics-Informed Neural Networks: A Projectile Experiment](https://www.netrii.com/blog/pinns-when-physics-rescues-machine-learning): Eight noisy measurements. A neural network that has never seen a downward arc. And yet — when Newton's second law is embedded into the loss function —... - [Loosely Coupled, Tightly Integrated: The Microservices Principle as the Org Shape AI Demands](https://www.netrii.com/blog/loosely-coupled-tightly-integrated): The most adaptive software systems of the last twenty years are loosely coupled and tightly integrated. The most adaptive organizations of the next tw... - [The Faster-Horse Trap in AI Adoption](https://www.netrii.com/blog/the-faster-horse-trap-in-ai-adoption): Most organizations deploying AI today are breeding faster horses — bolting LLMs onto existing workflows to claim a win without changing anything. The ... - [Your AI Assistant Should Know What Page You're On](https://www.netrii.com/blog/your-ai-assistant-should-know-what-page-youre-on): Most embedded AI assistants are context-blind — same generic answers whether you're reading about GPU architecture or dementia care. The fix isn't bet... - [Research Trapped in Documents Doesn't Compound](https://www.netrii.com/blog/research-trapped-in-documents-doesnt-compound): A PDF sits in a folder. A structured web page creates nodes in a knowledge graph, feeds an AI assistant, and gets richer every time new content connec... - [From Textbook to Narrated Video in One Session](https://www.netrii.com/blog/from-textbook-to-narrated-video-in-one-session): We generated a complete intelligent textbook, a 30-slide lecture deck, and a narrated video lecture — all in a single Claude Code session. The real le... - [Netrii Releases Free Online Dementia Care Guidebook](https://www.netrii.com/blog/dementia-guidebook-press-release): Understanding Dementia — 15 evidence-based chapters and an interactive knowledge portal with 200+ concepts — is now available for free at netrii.com.... ## Key Pages - Home: https://www.netrii.com - About: https://www.netrii.com/about - Services: https://www.netrii.com/services - How We Work: https://www.netrii.com/approach - Experts: https://www.netrii.com/experts - Blog: https://www.netrii.com/blog - Wisdom Library: https://www.netrii.com/wisdom - Who It's For: https://www.netrii.com/clients - Contact: https://www.netrii.com/contact - Full LLM context: https://www.netrii.com/llms-full.txt