# netrii > netrii is a talent-dense network of experts that helps ambitious businesses make sharper decisions about AI and emerging technology — and turn those decisions into practical operating advantage. ## About netrii — a "network of rivers of infinite insights" — is a useful-knowledge network helping SMB leaders turn emerging technology, especially AI, into practical moves that drive growth and efficiency. Founded by Arun Batchu, netrii operates on the principle of talent density: senior experts with real operating depth, not layers of account management. Website: https://www.netrii.com Contact: https://www.netrii.com/contact ## Services - **Strategic Direction**: Helps founders, CEOs, and leadership teams navigate meaningful technology decisions with sharper prioritization. - **Focused Experiments**: Designs disciplined experiments to test promising AI and technology ideas with clear success criteria. - **Operating Integration**: Turns winning pilot ideas into repeatable business capability with ownership, rhythms, and measurement. - **Executive Working Sessions**: Facilitated sessions that create clarity and pressure-test assumptions for consequential choices. ## Experts - **Arun Batchu** — Founder & Principal Advisor: I've spent over 30 years building, leading, and advising on technology at every level. Most recently, I served as VP Analyst at Gartner, helping software engineering leaders navigate AI, development p... - **Rick Tanler** — Principal Advisor & BI Pioneer: Rick Tanler is a serial software entrepreneur, business intelligence pioneer, and thought leader currently focused on the intersection of human wisdom and artificial intelligence. With over 35 years o... - **David Quimby** — Principal Advisor & Systematic Innovation Expert: David Quimby is a patented inventor, entrepreneur, and principal at Innovation Radiation, where he specializes in systematic innovation, experimental design, and technology forecasting. In a career sp... - **Megan C. Starkey** — Principal Advisor & Enterprise AI Capability Builder: Megan Starkey is an enterprise AI transformation executive and growth leader who builds the complete architecture required to operationalize AI as a core business capability — not just the technology,... - **Dan McCreary** — Principal Advisor & AI Education Visionary: Dan McCreary is a pioneering force in AI-powered education and one of the world's leading practitioners of Claude Code Skills for building intelligent textbooks. He is revolutionizing how teaching is ... - **Sharat Batra, PhD** — Senior Technologist, Systems Architect & Quantum–AI Strategist: Sharat Batra is a senior technologist and systems architect with over four decades of experience designing, scaling, and delivering complex hardware and data-driven systems in high-reliability environ... - **Susan (Sue) Hamre** — Principal Advisor & Enterprise Sales Strategist: Sue Hamre is a strategic sales leader and enterprise advisor who spent 27 years at Gartner building C-level relationships across Healthcare and Life Sciences — one of the most complex and regulated se... ## Wisdom Library (Knowledge Products) - **AI-Liquid Learning**: A category framework defining the eight AI capabilities — organized into Foundation, Interaction, and Trust layers — that separate a Liquid Learning product from a chatbot. - **Physics-Informed Neural Networks for Projectile Trajectory Prediction Under Quadratic Aerodynamic Drag**: A technical demonstration that physics-informed neural networks (PINNs) — which embed Newton's second law directly into the loss function — outperform conventional data-driven neural networks for predicting projectile trajectories subject to velocity-dependent quadratic aerodynamic drag. This work was inspired by a senior design project in which students applied neural networks to model the kinetics of emergent colloidal aggregation phenomena in particle-laden fluids — demonstrating that physics-aware learning generalizes across domains far beyond ballistics. - **The Invisible Architecture**: How natural connectors, glue people, and idea brokers power organizational intelligence. - **Beyond Efficiency: Designing Collective Intelligence in the AI Era**: Why the next competitive advantage isn't artificial intelligence — it's shared wisdom. A practical framework for engineering organizations that think collectively. - **The Core Theory of Useful Knowledge**: Understand why some nations and organizations thrive while others stagnate—through the lens of Nobel Prize-winning economic theory. - **TOC Bike Shop Simulator**: An interactive Theory of Constraints experience — see bottlenecks, WIP, throughput, and the Five Focusing Steps in motion. - **TOC Software Delivery Simulator**: Apply Theory of Constraints to software development — see how handoffs, queues, reviews, and context switching affect delivery velocity. - **Mastering Technical Communication**: An interactive intelligent textbook on clarity, impact, and influence for engineers — featuring 15 chapters, 275 concepts, and hands-on MicroSims. - **The Full Stack of Intelligence: From HBM to HDD**: Why every tier of the AI hardware hierarchy — GPU, CPU, HBM, DDR5, NVMe, SSD, and HDD — is now supply-constrained, cost-volatile, and mission-critical. An investor technical brief on seven-tier architecture. - **The Spinning Disk Strikes Back: Why HDDs Are the Hidden Infrastructure Bet**: Why SSD-first AI storage architectures create systemic capital misallocation of $5–17M per 50PB deployment — and how workload-matched tiered storage anchored by next-generation HDDs delivers 67–70% TCO reduction while improving GPU utilization. ## Blog (Recent Articles) - [When Grep Comes Back Empty](https://www.netrii.com/blog/when-grep-comes-back-empty): Haiku told me my Anthropic key was not used in my own codebase. A runtime experiment proved it wrong. Opus 4.7 with extended thinking found the truth.... - [The Wicked-Problem Trap](https://www.netrii.com/blog/the-wicked-problem-trap): Once an operator learns to recognise a wicked problem, the most seductive next move is to conclude 'you can't really solve a wicked problem' and disen... - [The Cognitive Offloading Trap](https://www.netrii.com/blog/the-cognitive-offloading-trap): Knowledge workers are quietly trading away the one capability that compounds — their own cognition — for the convenience of letting AI think for them.... - [Stop Training. Build a Learning System.](https://www.netrii.com/blog/stop-training-build-a-learning-system): The half-life of a professional skill is now under five years. Annual training cycles cannot keep pace. The companies that lead in five years will be ... - [Notes on Physics-Informed Neural Networks: A Projectile Experiment](https://www.netrii.com/blog/pinns-when-physics-rescues-machine-learning): Eight noisy measurements. A neural network that has never seen a downward arc. And yet — when Newton's second law is embedded into the loss function —... - [Loosely Coupled, Tightly Integrated: The Microservices Principle as the Org Shape AI Demands](https://www.netrii.com/blog/loosely-coupled-tightly-integrated): The most adaptive software systems of the last twenty years are loosely coupled and tightly integrated. The most adaptive organizations of the next tw... - [When the Agent Decides What Agent to Build — and the Mothers It Couldn't See](https://www.netrii.com/blog/when-agents-build-agents): A meta-agent in production picked Mother's Day off the calendar and spawned a Mothers Appreciation Sticker Agent on its own — wrote, debugged, and mer... - [The Walking Engineer: How Autonomous Agents Broke the Sit-and-Build Contradiction](https://www.netrii.com/blog/the-walking-engineer): Software builders sit. That was the deal — deep work in exchange for the back, the wrist, the body cost. Autonomous agents broke the deal. The cap on ... - [The Faster-Horse Trap in AI Adoption](https://www.netrii.com/blog/the-faster-horse-trap-in-ai-adoption): Most organizations deploying AI today are breeding faster horses — bolting LLMs onto existing workflows to claim a win without changing anything. The ... - [Advising, Not Lecturing: What I Heard at CADSCOM 2026](https://www.netrii.com/blog/cadscom-2026-advising-not-lecturing): Went to Mankato to grade student presentations and sit on an industry panel. Came back with a clearer picture of where the field is actually heading —... ## Key Pages - Home: https://www.netrii.com - About: https://www.netrii.com/about - Services: https://www.netrii.com/services - How We Work: https://www.netrii.com/approach - Experts: https://www.netrii.com/experts - Blog: https://www.netrii.com/blog - Wisdom Library: https://www.netrii.com/wisdom - Who It's For: https://www.netrii.com/clients - Contact: https://www.netrii.com/contact - Full LLM context: https://www.netrii.com/llms-full.txt